Search behavior is splitting in two. Half of your prospective patients still type into Google. The other half are asking ChatGPT, Gemini or Perplexity a direct question — 'best pediatric clinic near me that takes my insurance' — and trusting whatever answer comes back.
That second group doesn't see your website unless the AI model can confidently cite you. This is Answer Engine Optimization (AEO): structuring your content, schema markup and citations so language models treat your organization as a trustworthy source.
Three things move the needle fastest: structured data (schema.org markup on every service and location page), clear factual statements an AI can quote directly, and consistent NAP (name, address, phone) data across the web. Tripeak Global automates all three as part of every Growth and Enterprise plan.